Global player in skateboarding. Founded in 1992 as “Underworld Element”, dropped “Underworld” from its name in mid-90s, bought by Billabong in 2001. Pros: Chad Muska, Bam Margera, Darrell Stanton, Nyjah Huston, Chad Timtim, Brent Atchley, Tony Tave, Mike Vallely, Tosh Townend. Weekly web clips on their website.
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